The American Border Collie Association embroidery design is a 2" circular logo which contains approximately 10,000 stitches (see image below.)  The design takes about 17 minutes to run on an embroidery machine.  The ABCA board has determined the colors, size and location of the embellishment.  The colors of the design may vary according to the color of the item you are purchasing.  Most apparel items will have the embroidery on the left chest.  Bags and similar products will have the design placed on the most visible area (typically a pocket.)  All promotional items are pre-imprinted with logos.  Special orders may be placed with extended lead times.